What is Social Media Marketing? Definition We can actually say that social media marketing is one of the most effective marketing metho...
- What is Social Media Marketing?
Definition
We can actually say that social media marketing is one of the most effective marketing methods of the future. We can call the whole of marketing strategies through Social Networks (Facebook, Twitter, Linkedin, Google Plus, flickr, etc.) social media marketing . It is a marketing method carried out to promote and sell your product or service on social media sites and networks, to increase brand awareness, to announce campaigns and news and to attract attention.
Social media marketing, which changes the definitions of what marketing is, is implemented with different techniques than digital marketing and classical pull method internet marketing techniques.
The Power of Social Media in Marketing
Although it has different strategies than classical Internet advertising, we can consider social media marketing as a subcategory of internet marketing due to the internet platform used. While measurements of reaching the target audience in traditional media can be made on a limited number of subjects, this measurement can be made almost exactly in social media and internet marketing. Marketing communications can be monitored two-way and instantly via internet access tools such as smartphones, computers and pad devices. The measurability that this new media has brought to marketing has brought many innovations to work areas such as interactive marketing and customer relations.
Training in Social Media Marketing
Since most of the marketing strategies have shifted from search engines to social networks, the presence of competent employees has become mandatory. Training courses and seminars organized by universities and private educational institutions provide information on topics such as new advertising marketing strategies and mobile marketing. The increasing diversity of social media channels once again reveals the importance of education. Communication (both ways) on social media is more important than other marketing techniques. While developing social media strategies , good online reputation management will have a positive impact on marketing figures and the efficiency of your campaigns.
Although management and strategies can be implemented to a certain extent by your trained employees, I think this area, which is an important marketing network, should be transferred to professionals in its field, that is, social media agencies, to increase efficiency and save time. Social media agencies, with their social media experts, develop techniques to provide new benefits to your campaigns and to ensure the success of newly created campaigns.
Communication in Social Media Marketing
Thanks to social networks, you can easily listen to your customers through comments, likes, criticisms and suggestions. In this way, for marketing your product or service,
- Customer satisfaction measurements,
- Developing campaigns to eliminate question marks raised by customers,
- You can stay one step ahead of your competitors in matters such as gaining customer trust.
- The communication between you and potential customers will enable new potential customers to contact you, thanks to their circle of friends and groups who may share interests.
With this type of communication, you can directly influence the decision mechanism of the customer in the purchasing process for your product or service. Sharing post-sales customer satisfaction, complaints, suggestions and other requests via social networks will allow you to manage your reputation online in a two-way manner.
This form of communication, which produces faster results than classical marketing methods, will increase your conversation rate with the customer and give you extremely positive points in terms of brand awareness and reliability.
Thanks to bloggers , the explanations they make about your product or service on their websites and the publication of the communication process between you and the customer also help your brand reach wider audiences.
The answers and support given by businesses to questions on their social media accounts and the rewards given for participating in surveys turn into events that your potential customers on social media naturally participate in. In this way, you get a high degree of feedback and contribute to your brand.
Your Social Media Accounts
Remember that your social media accounts are a bridge for communication between you and your customers. You need to make the permitted changes to your pages as efficient as possible. It needs to be prepared with care and attention, from its visual design to the means of reaching you.
Your customers will have the opportunity to follow your activities, campaigns and customer communications thanks to features such as follow us, like and share on your social accounts.
What is Social Media Marketing? What are its Examples and Strategies?
Social Media is an area whose importance is increasing day by day for brands and serious investments are being made in this sector. Today, it is among the platforms where the most effective marketing activities take place. Social Media Marketing is the process of promoting, advertising, increasing brand awareness, etc. of a product or service on social media networks. It is a marketing method in which transactions are carried out. In other words, all marketing strategies carried out through social media platforms are called 'Social Media Marketing'.
One of the most important reasons why brands prefer this marketing method is; In traditional marketing, it is not possible to fully reach the target audience or it is much more costly. However, social media marketing allows you to reach the right target audience and more people with less budget. Another important reason is; Two-way interaction is ensured and this occurs in a short time. For example, a negative situation occurred regarding a product or service. The fact that the consumer conveys this complaint to the brand's social media accounts and the brand resolves this complaint in a short time can protect against a possible disaster and provide convenience and time saving for both parties.
The advantages of Social Media Marketing are many. Creating special target audiences such as location, demographic information, users' interests, consumer behavior and showing ads only to this target audience; It gives you the opportunity to advertise precisely in marketing by optimizing the data with the target audience.
This shows us the power of social media.
He set out on his journey with the slogan "Look at life differently"; It is colorful, fun, motivating and while doing this, it markets Dimes' fruit juices.
- English Home
English Home, one of the brands that use social media best, manages to attract users to its social media accounts with various competitions and increase both its online sales and store sales by announcing the discounts it offers.
- Altınyıldız Classics
Altınyıldız Classics, which made an agreement with Burak Özçivit with the #starlikegiyin campaign, took its brand one step further. It also reveals its difference with the short tips it gives to men on social media about clothing.
- Cotton
Koton, which aims to reflect a different page structure and the power of colors on our clothes with the slogan "Show Your Colour", has gained momentum in the use of social media.
His humorous sharings from time to time with students about photographs reflected in different lenses are worth examining and following.
Social Media Marketing Strategies
It is very important for a brand to achieve success with its social media marketing strategy. However, brands do not use their full potential when doing social media marketing. Many brands consider the number of followers and the number of likes of posts as success. However, the reliability of a brand is much more important than this.
Set Your Goals
Your brand must accurately determine all its goals in social media marketing, such as where it wants to be and what stance it wants to take, who its target audience will be, and the demographic information of the target audience it wants to reach.
Choose Your Social Media Channels
The number of social media platforms is quite large. It is very difficult for a brand to be present on all platforms. Therefore, social media platforms should be chosen according to the determined goal.
Create Various Content Strategies
Make a difference with strategies such as your brand's videos, events, games, competitions, and content where you tell your own story. These strategies will allow you to differentiate yourself from other brands and get more interaction.
Create a Social Media Budget
Whether you share organic or promotional posts; If you want to increase your brand awareness, reach new customers and ensure loyalty, you need to allocate a budget.
Tell True Stories
Tell real stories from your brand. This will establish a warm contact between the consumer and the brand.
Plan
Create weekly and monthly plans. Prepare the visual, its content and even the time. This gives you a better view ahead. It also allows you to foresee how you will pose for special occasions. And it allows you to manage your budget correctly according to your plans.
Effective in Decision Making
84% of the CEOs and presidents of the largest companies in the world state that they actively use social media and that social media directly affects their purchasing decisions.
More brand awareness
Having more than one social media account is an extraordinary opportunity to convey your brand's content and communication tone to users. Users often first encounter a brand on social media.
More brand loyalty
It is a fact that there is more brand loyalty between the company and its customers on social media. With social media marketing, it is important that the brand establishes a more personal relationship with the user.
More traffic and conversions
Social media presence is an important new channel that will enable your brand to reach a different audience than the one it has always reached, and to make an audience that has not visited your site before aware of you. All sharing on social media platforms encourages users to visit your site more and therefore purchase from you (conversion).
less cost
Social media advertisements , which are within the scope of social media marketing , when taken together with all shares made on the platforms, ensure that traffic is provided to the site with lower budgets and the digital marketing budget is used more efficiently.
- 22% of the world's population uses Facebook.
- 52% of online adults have more than two social media accounts.
- 90% of young adults use social media.
People Are Talking About You on Social Media
People; Whether you realize it or not, they are tweeting about your business, sharing content on Facebook , watching and commenting on your YouTube videos, reviewing your professional career on Linkedin , looking at photos about you posted on Instagram … Well, where all these conversations and interactions take place? , how do you position yourself? Do you know that for social media marketing that will yield results, you will need to get social media consultancy from an expert agency?
Social Media Marketing
Yazılımer defines social media marketing by considering the process of generating traffic or interest to the website through social media sites . “A corporate message spread from user to user is likely to resonate because it comes from a trusted third-party source rather than the brand or company itself. This form of marketing owes its momentum to word of mouth, thus resulting in earned media rather than purchased media.”
Undoubtedly, one of the most important reasons for consumers' interest in marketing activities carried out on social media is the opportunity to interact with the business or brand. On the other hand, the environment offered by social media marketing contains a significant degree of transparency and sincerity compared to other forms of marketing. Social media marketing, which allows establishing a dialogue with the business or brand, offers consumers many opportunities that other forms of marketing do not allow, such as asking questions, reporting complaints and giving positive feedback, with the two-way communication environment it provides. In terms of brands; With this direct form of communication, it gives its consumers the opportunity to show that their opinions are listened to and that they care.
As a result, the presence of social media in every moment and every dimension of our lives has made social media marketing a low-cost and effective marketing method for businesses and brands that want to reach consumers effectively. The basis of marketing efforts through social media is; It constitutes an effort to create and reinforce a differentiated brand perception fed by original and remarkable content. The ultimate goal of these efforts is to create and enable sharing of the kind of content that the brand's followers will find interesting and unique and want to share with their friends and family.
Social Media Consultancy
As Yazılımer, we provide social media consultancy services to the international companies or domestic large corporates we work with.
Whether it is a car brand, an e-commerce site or a corporate services company, your business will definitely have more than one target audience, goals and messages. Your company may have hundreds of employees, multiple locations it serves, or different products and services. It is inevitable that the social media presence of this type of company is managed in a coordinated and organized manner. If coordination is not achieved with the right strategy, the brand either does not want to be on social media or ends up with a poorly managed social media presence.
Unlike other marketing activities, we see that the consultancy and strategy stages in social media marketing are not examined in as much detail as necessary. However, a successful social media presence is only possible with a correctly constructed strategy and strictly followed planning. There are many questions that need to be asked in order to produce a good planning and strategy. We create a correct strategy by finding answers to the right questions with the customer. In the strategy created, we prepare a fiction that will accurately describe the company to social media users, taking into account many factors such as the dynamics of the industry, competition with competitors, features of products and services, and corporate culture.
In today's world where customer relations have gained importance and communication with the customer is intense after the sale, social media consultancy becomes important especially if the company provides social media management within itself. For this reason, we provide consultancy for a consistent and sustainable social media that can inform internal teams and enable sales and after-sales departments to return to customers efficiently.
9 Important Social Media Tasks
- Check the latest statistics from your social analytics tools.
- Check the posts and replies where you are mentioned.
- Monitor what is being said about your brand with social media monitoring .
- Set daily goals, organize the day's list according to your priorities.
- Which content will be published today, which will be featured? Check the answers to such questions in your content plan.
- Audit your marketing plan to ensure your social media content reaches more people.
- Check out how your competitors act on social media.
- Follow the latest trends and social media marketing activities in your brand's industry.
- Prepare a detailed and focused social media report to be presented to your managers.
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