Marketing in the real estate industry is always evolving. In real estate marketing, what gets you from point A to point B is not necessar...
Marketing in the real estate industry is always evolving. In real estate marketing, what gets you from point A to point B is not necessarily what will get you from point B to Point C. Therefore, as real estate agents, you must constantly evolve.
In this article, we will talk about eight marketing ideas. Realizing the importance of these articles will also be your first step to solid social media marketing ideas for the best for your real estate business and lead generation and marketing strategies for women in real estate.
As Emlak Sitem, we are in contact with many agents who have built a referral-based business and are knowledgeable about the latest technology. And we gain the opportunity to have ideas from all over the country. For this reason, we get the best ideas by discussing ideas with the best marketers. Of course, the most effective ideas among these are social media-based ideas.
So, let's take a look at some solid social media marketing ideas that will benefit you.
1) Automating Your Social Media Posts
Constantly posting on social media as part of your marketing strategy will give you an advantage. Now, when we say automation, we don't mean just hire someone, make a set, share it all the time and forget about it. What I'm talking about here is using tools that allow you to schedule your social media content daily, or even a month in advance. This way, even on the day you have extra appointments or are hopefully pursuing leads, you know you'll have a great day knowing your social media is active. Planning your content in advance means a social media post reaches all your social channels.
Now these tools are companies like Hootsuite or Buffer. They plan your social media posts in advance and distribute them to all channels at the time you specify. You can find many more options and usually get it done for $10 or less per month.
2) Create an Irresistible Lead to Gather New Leads
You will love this idea. It is also very effective for your team on the real field. The idea is that you will basically create a PDF or a free ebook. You also need to understand the importance of emails. Why are emails so important? Because if your email list doesn't grow, your business won't grow either. Then create a center of attraction? What you want to do is think about who your ideal customer is. What are the challenges or information these people need? and what solutions can you create for them within your train of thought? So really, when you're trying to identify the ideal type of customer, you're focusing on solving their problems. It is to ensure that you are consumer focused, not real estate agent focused. Because many of the things we think will be valuable to the customer are not actually what they have in mind. For example, It's great to give them things that happen during real estate transactions, like how to buy a house or how to save thousands when listing your home, but we can't stop there. In fact, we need to offer things of value that may not have anything to do with real real estate. These transactions are what will attract customers from the potential customer pool that separates you from real estate agents. For example, if you're trying to win new names from potential customers from a particular region, you really need to be hyper-local. Let's say Izmir may have the five best fishermen in Izmir in the promotional PDF you prepared. We guarantee this will be popular information that many people will want to see and hear. Also consider information such as the best schools and shopping malls around the house you are preparing for a sale. So think outside the clichés.
3) Considering Niche Be
niche in your marketing message. Some of you may think that niche means the same as narrow. But the niche is actually rich. Although it literally means working in more specific areas, the wealth in niches is a great wealth for the real estate market. Choosing a niche is a little scary. Because if you really go hard on this, you might just want your ideal clients to be a doctor or a veteran or a first-time home buyer.
If you really get that far, you feel like you have to exclude others. But choosing a niche doesn't mean you should turn away people outside your niche. However, the more niches you specify in your marketing message, the greater impact it will have.
However, if you speak with the same voice to everyone, very few people will see it. For example, instead of general slogans, more specific slogans are actually slogans that attract the attention of the whole general public. This way, you can make yourself truly unforgettable for those who read your social post. Of course, when we say niche message, we don't mean fraud. Don't promise what you can't deliver.
4) Video is King in Marketing
Video should be part of your real estate marketing strategy. Because among all advertising mediums, video is the king in marketing. There is no doubt about this. Video is dynamic and engaging when it comes to attracting new leads. Not to mention the video performs really well on most social media. Algorithms and video allow you to get much more engagement. That's why all social media channels are so important. You can even use only video on some channels, which shows the importance of video. And let's face it, because not many real estate agents are willing to do videos. But this sets you apart from the competition. Should we explain further? Now, what is your biggest challenge, if any, about adding video to your marketing strategy? First of all, you must solve this problem.
5) Adding Luxury Home Listings to the Portfolio
No matter what people's budget is, everyone loves looking at luxury homes. We live in a generation that loves looking at luxury homes. We know the problem. Lack of portfolio. What is the area where you really want to be known and go for expensive or luxury listings in that area? Now you may say, “I don't have any ads in that area.” So all you need to do is actually get permission from the property advertisers and share their listings so that you can feature their properties on your social media channels. These posts also help you bring more potential buyers to those advertisers. You can also show model homes and luxury custom home builders in that area. Additionally, if you want to start attracting sellers and buyers in the luxury market, then you should highlight luxury listings on your social media channels. Not only will it highlight what's available, you'll also be able to offer your perspective on the home and even highlight the latest trends. If you think we are wrong, you can take a look at the number of followers of social media accounts that list luxury homes. So wow, people really want to see luxury homes. Even if they can't buy it, they want to dream. If they can buy it, they want to see what they can get at what price and how they can improve their own popularity.
6) Respond to Comments People Leave on Your Social Media Posts
You can understand the importance of this. This is important. Someone took the time to read your post or listen to your video or even engage with you. You want to respond quickly because the bad thing to do is to just post and not engage with those who are currently interested in following you. The comments section is a great place to get to know your followers. And your readers ask great questions and then listen, so you can tell what they need once and for all. Now, one thing to keep in mind when commenting is that you're not just talking to them because these comments or replies are public. If you're not just talking to them, you're actually setting the bar for everyone and showing them how you can get things done. For example, if someone else asks a question, Other people may say “great question” I have the same problem. For a reply you leave for someone else, keep in mind that this is for everyone. Always keep this fact in mind when communicating with someone, and never be impulsive when responding to a negative comment. Yes, once in a while, you will get a negative comment. How you deal with this will affect how you deal with challenges and will affect others if they work with you in the future. So make sure you handle the issue tactfully. Don't just be like your own perspective. So listen to their perspective. If you did something wrong, you can take responsibility and let them know what you would do differently next time. Now think about how the reaction affects you when you read comments like this online and see a challenge or negative comment from someone. Don't the reactions really make you decide what kind of person they are and whether they would be great to work with in the future? Of course, we're not talking about abusive comments or random anonymous trolls online. Of course, you can block these people and delete the comments. Whether the comment is a good comment or a bad comment, it cannot be abusive. It's necessary to get these things done quickly and engage your followers quickly to keep them coming back for more. Don't the reactions really make you decide what kind of person they are and whether they would be great to work with in the future? Of course, we're not talking about abusive comments or random anonymous trolls online. Of course, you can block these people and delete the comments. Whether the comment is a good comment or a bad comment, it cannot be abusive. It's necessary to get these things done quickly and engage your followers quickly to keep them coming back for more. Don't the reactions really make you decide what kind of person they are and whether they would be great to work with in the future? Of course, we're not talking about abusive comments or random anonymous trolls online. Of course, you can block these people and delete the comments. Whether the comment is a good comment or a bad comment, it cannot be abusive. It's necessary to get these things done quickly and engage your followers quickly to keep them coming back for more.
7) Be Insistent in Your Shares
There are many people complaining that your posts are not seen on social media channels. Especially with Covid, the use of social media channels has become huge. And everyone wants to market their business there. A larger audience creates a sharing cloud just to get reactions to their posts. There are so many shares that all the information and shares you find valuable are often not seen enough. The ones you expect perfect reactions are torn apart in the algorithm wheels of social media channels. Then it would be appropriate to repeat the posts as often as the algorithms allow. This way, you can be sure that at least your own audience sees these posts. And it wouldn't be bad to push the ones you know will have a high impact a little. Yes, we are talking about advertising. Unfortunately, posts with ads reach many times more people than ordinary posts. You must have an advertising budget so that the effort, time and money you spend on your posts are not wasted.
8) Stay in Touch
Learn which social media channels you should use to stay in touch with people and groups that are important to you and use these social media channels. In order to expand your sphere of influence, you should find out which social media channels the segment you appeal to is on. That's what it'll be called depending on the platform, and it's really not just for thinking about what you've posted today. Am I making an impact on them? Do I see what's going on in their lives? And can you really engage them about the things that are important to them? Comment and engage with those who are interested. Because as they say, no one cares how much you know until they know how much you care. So social media is a great way to engage with your influencer because 70% of your income will probably come from your influencer.
You reach them through every channel, via email, through contacts, and through social media. On the other hand, the worst thing you want to do is to always neglect them and go after new ones, when you have a pool of people who know you love you, trust you, and are now ready to engage with you.
Besides all these items, the most important item is to do all these items not because it is a necessity, but by remembering that you love the real estate business. Loving your job is the main feeling that saves you from feeling obliged. And this love will be reflected in all your posts. If it makes you happy to buy a house for a family in need at a good price or to uncover a great opportunity and add value to it, you are in the right job. Social media is a big arena. To make yourself at home in this arena, you must really think about being helpful to the people there and love them as much as you love the people at home.
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