Social media, which was once an interesting innovation in our lives , has now become indispensable for both our lives and marketing. From s...
Social Media and Potential Customer Acquisition Methods
Social Media Examiner's 2021 Social Media Marketing Industry Report offers a comprehensive look at how and why marketers are using social media to grow their business . For B2B marketers, usage of Instagram (16%) and LinkedIn (35%) is increasing, while Facebook usage continues to decline (to 40%). For example, 59% of B2B marketers plan to increase their organic activity and presence on Instagram , and 74% increase their LinkedIn presence.plans to increase. When it comes to which social media platforms B2B marketers want to learn more about, LinkedIn ranks first with 72%, followed by Instagram (63%) and Facebook (57%). When it comes to the most used platform for digital advertising, 70% of B2B marketers use Facebook, while LinkedIn holds a 39% share. Although Instagram is not used much, it can show an impressive performance when it comes to the advertising platform. In summary, social media has become a valuable tool for both increasing organic traffic and acquiring potential customers by using ads.
The Triumph of Video and Visual Communication
Research and statistics back up what we say: video marketing apps are becoming more and more popular all over the world. Similar to social media platforms in general, the points B2B marketers want to learn reveal a lot about where things are going. Learning about LinkedIn video tops the list at 66%, followed by Instagram video (62%) and Facebook video (61%).
Inbound marketing leader HubSpot offers these statistics about video:
93% of brands gained a new customer thanks to a video on social media .
88% of video marketers say video gives them a positive return on investment
Using video on landing pages increases conversions by 86%.
Both B2B and B2C marketers plan to increase Instagram videos (72%), YouTube videos (71%), and Facebook videos (66%). Therefore, being at the forefront of video production and remaining competitive has become a necessity. Try to benefit from the power of video when determining your social media strategy.
Social Media Marketing Trends for B2B Companies
Social media usage overall is at an all-time high. According to Hubspot , social media has become the #1 channel used in marketing in 2021 . B2B marketers must also adapt to build stronger, trusting relationships with audiences . Customers want to see meaningful engagement and generously informative content . Let's review the increasingly important B2B social media marketing strategies .
Build Trust: Global trust in social media is only 41% . In other words, potential customers do not blindly trust the content they see on social media. This puts brands that are transparent, authentic and sincere one step ahead. Remember that social media strategies mean building trust, and you need to establish a trusting relationship with your customers.
Take Advantage of Storytelling: Video , photos and temporary 'story' sharing tools of social media channels that disappear after 24 hours attract the attention of customers . During the pandemic , such content has naturally become more popular . Organize live virtual events and produce videos to attract the attention of your customers and potential customers . Remember that the more sincere, humane and sincere you are on social media, the more you will attract people's attention. Gain a place in people's minds by telling stories.
Produce Video: Bring your brand's solutions and services to life in a convincing way. Take into account your customers' problems, complaints and suggestions. Convey the information your customers need with a fun and simple explanation via video.
B2B Social Media Marketing : How Do You Measure Your Success?
One of the most important tactics you can implement in your social media marketing is to ensure that your content can be easily shared using social media tools.
Measure Your Audience: Know that your audience is much larger than the number of followers your business account has, but your follower count is still an important part of measuring social media performance. You want to measure how many people are talking about your brand online. Tags are when people tag your business directly with your username. Your customers may be using relevant hashtags to talk about you . Track your audience and what your audience is writing about you.
Measure your brand's reach : The number of people talking about your brand online will be very different from the number of people viewing your content. Your brand's impact indicates how many users are exposed to your content; This is the size of your potential audience. Reach is measured by the number of people who see your post or ad campaign on social media. There are three different types of coverage: Organic reach : the number of people who see your content in your news feed because they follow it . .
- Viral reach : the number of people who see your content through shares, suggested posts, or content hashtags . Paid reach: the number of people who see your sponsored ad content. Focus on increasing your reach numbers.
- Measure your engagement: Engagement is an important factor when you consider how to measure social media performance. This goes beyond likes and even comments. Sharing is another valuable form of engagement that can help any business increase its online influence through virality . If you are having trouble engaging in social media posts, please rethink your marketing strategy. Humans are visual animals – dynamic images and creative video content work best on social media.
- Measure your impact: The final KPI to consider when learning to measure social media success is how effective your brand is with your target audience. You can measure your impact by seeing how many website visitors come from your business's social media accounts. To increase the impact of your brand, publish dynamic content that attracts the attention of your followers.
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