Today's change in social media algorithms occurs simultaneously with user needs and psychology. Social platforms follow user habits an...
In this content where we examine the psychology of social media and digital marketing, we tried to answer some questions you may be wondering. First, let's take a look at these questions together and then examine them one by one.
● What drives users to share again?
● How should you use colors to impress your followers?
● What needs to be done to establish a trustworthy relationship with users?
● What is the importance of emotions in product or service promotion?
1. What drives users to share again?
The New York Times, which conducted a comprehensive research on people re-posting, explained that this situation depends on five main factors.
Desire to touch others' lives
94% of the participants said that the main reason they reshared was to provide useful information to their friends, to make them laugh or to raise awareness.
– If you are creating content for your brand on social media, maybe it is time to change the criteria you need to evaluate…
Self-definition
Two out of every three participants integrate themselves with their posts and re-share the most effective content to create the "perfect online persona".
– It is very important to ensure that the content you create for your brand meets customer expectations, so that your content will have shareable value.
Strengthening relationships
Four out of five participants share posts to stay connected with their existing friends. It draws its own reliable online boundaries according to who views and likes its content after sharing. In addition, liking your posts increases your sense of self-confidence.
– If you are thinking of designing a social media campaign for your brand, you can ask your followers to tag their friends in the comments, this way you will reach more people and gain more trust because a user is promoting your brand.
Demand for approval and likes
Every user likes to have their content liked and receive positive comments. According to the study, users get more pleasure from the content they share by sharing it.
– If you want to have highly interactive content, create content that will help your target audience experience this pleasure regularly.
Staying relevant
Four out of five respondents said sharing information shows they support a company or brand.
Think about what events or topics your brand supports and create content related to those topics.
The titles we shared above show that content sharing is actually directly with your customers. If you want to create customer-focused articles and develop content, remember the 5 items above.
2. How should you use colors to impress your followers?
Maybe you don't see the use of color as an important part of your social media promotion strategy. However, psychology says the opposite.
The effect of the color used by the brand for its products or services affects purchasing decisions. Before customers move on to the purchasing stage, 1% focus on the smell or sound of the product, 3% on the text on the product, and 93% on visuals. When it comes to visuality, color is a big factor.
The psychology of colors in digital marketing is one of the main issues you should consider when evaluating your social media posts. Therefore, to make your content more effective on social networks, think carefully about what color suits your brand's ideas. (green calms, yellow spreads happiness and red attracts attention...)
If you want to discover details about the marketing psychology of colors, you can take a look at our content "Marketing Psychology of Colors" .
3. What needs to be done to establish a trustworthy relationship with users?
Trust comes before many things. If you don't trust someone or a brand, you don't want to have any interaction with them. Your followers also have this thought and do the same thing.
"If users believe or think the results will make them feel better, they tend to gravitate towards that area," says Chris Graves, General Manager of Public Relations at Oglvy, in a webinar on how to gain customer trust.
You can apply this theory to your strategies to build trusting relationships with your customers. You can develop your content around offers, thanks or invitations that will meet your users' expectations.
4. What is the importance of emotions in product or service promotion?
Changing emotions can change the action users take, or your content can change users' emotions. According to the statement of the Association of Psychological Sciences; ''Excitement can cause people to exchange information; Because when people are excited, the vegetative nervous system is activated, which encourages the person to social interaction.”
If you want your content to be shared and its impact to increase, think back to how exciting your current content is and act with this in mind when preparing your next content. Also, don't forget emojis that represent your emotions digitally.
If you want to get more information about emojis and discover the most used emojis, you can review our content "Emoji Use and Analysis in the Digital World" .
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