Contents; What is Social Media Strategy? Determine Your Goals on Social Media Analyze Your Competitors Determine Your Target Audience Get to...
Contents;
- What is Social Media Strategy?
- Determine Your Goals on Social Media
- Analyze Your Competitors
- Determine Your Target Audience
- Get to Know Social Media Platforms
- Make Your Social Media Shares Regularly
- Place Social Media Ads
Social media usage is increasing day by day around the world. Many commercial businesses open a social media account and interact with social media users from there. Behind the communication of businesses on social platforms, there are objectives such as reaching the target audience, competing with competitors, increasing brand awareness, customer satisfaction and sales.
Many businesses develop a social media strategy when preparing the content they will share on social media platforms and want to achieve their goals by acting in accordance with this strategy. Businesses do a lot of planning to create a social media strategy .
In this article titled How to Create a Social Media Strategy, which we prepared for those who want to represent their businesses on social media platforms, we will talk about important information that will guide you. You can learn how to create a social media strategy for your business by reviewing this article.
Social media strategy is the name given to the path followed by businesses to deliver their products and services to their target audience through social media platforms and to increase their interactions and sales.
To create a social media strategy, businesses need to determine their target audience, analyze their competitors and develop their own strategies by completing certain processes. Thanks to a correctly designed social media strategy, businesses can expand their brand accounts, reach their target audience and thus gain the opportunity to make more sales.
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Determine Your Goals on Social Media
In the first step of creating a Social Media Strategy, businesses need to determine a goal for their social media platforms. When determining your goals;
- First, determine why you want to be on social media.
- Decide what kind of feedback you want to receive from social media platforms.
- If your social media efforts progress successfully, answer what results you would like to get from these efforts.
After deciding on these issues, you can determine your goals on social media as a business and move on to the second step, competitor analysis.
Analyze Your Competitors
When creating a social media strategy for your business, it is also very important to have information about the social media strategies of other brands . Because knowing your business' competitors and observing their social media strategies will make it easier for you to create your own strategy. Because;
- First, identify your business's competitors on online platforms. (You can identify 5-6 competitors and make more accurate studies.)
- Research which social media platforms your competitors are on.
- To get information about the social media strategies of rival brands, examine how they share on which platforms, their images, sharing texts and hashtags.
- If you can, also observe what kind of products and services your competitors advertise and at what intervals.
- Finally, the number of followers of rival brands, interaction rates, etc. Check the statistics.
Thanks to these studies, you can determine how your competitors differentiate themselves on social media platforms, and thus, you can decide how to differentiate your brand and compete with your competitors while creating the social media strategy you need for your business.
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Determine Your Target Audience
Target audiences play a huge role in brands' social media strategies. Because all commercial businesses communicate on social media platforms to reach people in their target audience.
However, the communication carried out on social media platforms and the methods to be used vary depending on the people in the target audience of the brands. For this reason, businesses that want to create a good social media strategy need to determine the target audience they want to reach after determining their goals and conducting competitor analysis.
When determining your target audience, first decide who you want to sell your products and services to. If you are creating a social media strategy after setting up an e-commerce site, you can get general information about the people in your target audience through your Google Analytics account.
After determining your target audience, to get information about the people in your audience;
- Age and Gender
- Demographic information (language, country, city)
- Areas of interest
- Behaviour
- Used technologies
You can analyze in many areas such as. After making your analysis in this area, you can use the following tips to create a social media strategy.
- If the people in your target audience consist of younger consumers, you can create your social media strategy in a more dynamic and sincere way.
- After your target audience analysis, if the people in the audience are in the middle age group, you can use a slightly more serious and corporate language.
- If your business's products and services appeal to Generation Z, you can build your social media strategy on platforms such as Tik Tok and Instagram.
- If the target audience of your business is people with corporate careers, you can turn to corporate social media platforms such as Linked.in.
Thus, you can analyze the people in your target audience more accurately and develop a social media strategy suitable for your target audience.
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Get to Know Social Media Platforms
If you are going to work on creating a social media strategy, after determining your target audience, you need to know the social media platforms where the people in your target audience are located. While getting to know the platforms, you should determine what kind of posts are made, what kind of hashtags are used, and you should take care to create a social media strategy in accordance with the dynamics of the platforms.
When the social media strategies of brands are examined, the following impressions about social media platforms emerge;
- Generally, when businesses share on Facebook, they promote products, services and campaigns, and they also share their blog content in the blog section of their sites.
- To share on Instagram, businesses use images, videos, stories, Reels and live broadcast sharing. Generally, businesses that share on this platform attach great importance to visual and video quality.
- When Linked.in posts are examined, it is seen that businesses share with more corporate and corporate-appropriate content.
- On TikTok, businesses share entertaining and informative content targeting mostly Generation Z.
You can also take into consideration the information we have provided above and develop your own social media strategy by getting to know social media platforms more accurately.
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Make Your Social Media Shares Regularly
No matter how accurate your business's social media strategy is, your strategy will not be functional if you do not post regularly. Therefore, it is very important that you share regularly when sharing on social media platforms.
Generally, commercial companies take care to post on social media at intervals of 1 or 2 days. For this, businesses create a social media content calendar.
While some businesses share the content in their content calendar themselves, some businesses take care to share content by using social media planning tools. After creating your content calendar, you can decide how you will share on social media and stay in constant communication with your target audience through regular posts.
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Place Social Media Ads
After creating a social media strategy for your business, you need to place social media ads to act with this strategy and reach more people in your target audience. When placing social media ads, it is very important to plan your ads correctly and place ads suitable for the platforms.
When making your ad settings to advertise on social media, you need to consider images, text, hashtags, target audience, ad positions, etc. You can work on advertising features and publish your ads by determining an accurate advertising budget.
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