Contents; How to Do Twitter Analysis? How to Access Twitter Analytics? What Twitter Statistics Should Be Analyzed? What are the Advantages...
Contents;
- How to Do Twitter Analysis?
- How to Access Twitter Analytics?
- What Twitter Statistics Should Be Analyzed?
- What are the Advantages of Monitoring Twitter Analytics?
Twitter is one of the most popular social media channels that are actively used today, both in terms of marketing and agenda. Twitter analytics is a powerful tool for any social media marketer. In order to use Twitter correctly, get interaction and gain an advantage over your competitors, you need to make accurate analysis. In our article, you can find various information about Twitter statistics .
How to Do Twitter Analysis?
Learning what your target audience wants is very important for businesses using Twitter. By analyzing the Twitter account, you can access your statistics on Twitter with Twitter Analytics to improve your social media marketing strategy. Thanks to Twitter Analytics , it is possible to obtain information about the effectiveness of tweets, measurement of interactions and how to make tweets more successful. Twitter analysis plays an effective role in discovering followers' interests, locations and social details.
Twitter Analytics is used for both business and personal Twitter accounts. Twitter analysis program provides information on the following topics;
- Follower gain, follower losses
- Engagement rates
- Retweets
- What source does it come from?
- Demographic information
How to Access Twitter Analytics?
What are Tweet statistics? As we say, the Twitter analysis tool is open to everyone. Whether you tweet as a company, brand or personally, you can get full Twitter analytics on your tweets and followers. In the left sidebar, click “More” and then “Analytics.” Alternatively, you can access your Twitter analytics directly via the analytics.twitter.com link. When Twitter Analytics is first accessed, impression and engagement data for tweets will be pulled and run.
What Twitter Statistics Should Be Analyzed?
Businesses that want to be successful on Twitter need statistics to keep track of. You can access detailed statistics using Twitter statistics tools and ensure maximum access and interaction on your account.
General Analysis of Monthly Performances
On the home page of your Twitter analytics, you can get a 28-day summary of your Twitter account and a summary of each of the previous months. By getting a quick overview of your Twitter performance for each month, you can analyze the pros and cons and take necessary steps accordingly. In your monthly summary; You can access the best tweet, the tweet with the most views, the most mentioned tweet, how many followers there are, the best media tweet, the photos or videos with the most views.
Trend Data Reviews
When we focus on the daily activities of social media, we can sometimes lose sight of the big picture. By looking at the trends of our social media performance, you can analyze whether our strategies are working in the long run.
Followers' Interests
Twitter statistics show you the top 10 interests of your followers. With the information you can obtain by clicking on the "Demographics" or "Consumer Behavior" tab, you can get to know your target audience better and implement your campaigns accordingly.
Participation Type of Your Followers
You can take steps to increase this rate by analyzing the extent to which you receive actions such as retweets, likes, and the interaction your followers have with you. At this point, depending on which of your posts receive more likes and retweets, you can remove your posts in that direction.
Interaction Type and Rates
Measuring your interaction rates as to which posts generate the most buzz is among the important Twitter metrics. This information, which includes information about what percentage of people who saw the tweet interacted with it, will provide important information about the tweet seen and its reach.
Analysis of Top Tweets
Twitter users may give more likes and shares to some of your tweets. They distribute likes for a number of different reasons, one of which could be that they really like the idea you expressed in a tweet. Like rate helps bring out the best ideas. It measures favorites by impressions, highlighting the posts with the most likes based on how many people have seen them.
Tweet Length and Engagement
Learning the data regarding the ideal tweet length is very important to ensure that your users do not unfollow and increase their likes. Long updates of 140 characters can bore your audience. You can post tweets that match the word spacing of your ideal tweet length with analysis such as the more likes your tweets with 50 characters received.
Tweet Reach Percentage
How many of your followers do you reach? One of the best takeaways from this statistic is to discover whether you need to reshare your tweets to reach more audiences. You can reach this ratio by dividing your impression statistics by the total number of followers.
Hashtag Comparison
Analyzes on which hashtags you use as a pattern perform better are very important. It may be possible to produce new hashtags according to the hashtag with the highest performance. However, you can get the best performance by eliminating underperforming hashtags.
Displays According to Ideal Times of the Day
In order to maximize impressions, accessing analysis on which hours and days your target audience is online plays a key role in increasing success. How many likes do your posts get at different times of the day? This statistic can help you understand when your followers are most engaged during the day.
What are the Advantages of Monitoring Twitter Analytics?
Using Twitter Analytics is very advantageous for both personal and business accounts. 3 Using Twitter Analytics for Business is helpful in making data-driven decisions about your social media strategy. A Twitter user who acts with data can thus achieve better results. On the other hand, it plays an effective role in optimizing Twitter campaigns. We've included a few below.
Gaining Information About What Your Target Audience Wants
Through Twitter analytics, you can access valuable audience data that will tell you what your followers respond to most. For example, issues such as which days and hours your target audience is active, which areas they are interested in, which of your posts receive the most likes or retweets can be given as examples.
Learning the Status of the Account and the Direction of Growth
With the mathematics offered by Twitter analysis, you have the opportunity to follow the status of your account, your spreadsheets, your monthly follower gain and loss. You can get information about how to get followers to your account according to statistics.
Learning Timing Information About Twitter Posts
Twitter analysis tools show you data that will help you choose the most appropriate time for your posts. It gives you clues about when your audience is online and in what time period they are online. With Twitter analysis, you can see when your tweets receive the most engagement.
Accessing General Statistics via the Control Panel Page
Seeing Twitter statistics is possible with Twitter Analytics. The analysis tool allows you to easily access the information you need from the control panel page. It provides this data based on your interactions. Among those shown; You can access information such as the best tweet, the most mentioned tweet, the best media tweet.
Learning Tweet Statistics
It is possible to access detailed information about tweets with the tweet activity panel, which includes detailed statistics and graphs. You can see the impressions and interaction rates of your tweets.
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