With the widespread use of mobile internet; It becomes a necessity for brands to internalize the concept of mobile marketing on social me...
With the widespread use of mobile internet; It becomes a necessity for brands to internalize the concept of mobile marketing on social media and increase their brand awareness by creating a presence on mobile social platforms.
Mobile applications used on smartphones have started to gain a very important place in order to establish a connection between you and your potential customers. According to a study, more than half of US citizens use smartphones, and in Turkey, this rate is too high to be ignored when compared to the population. Therefore, it becomes inevitable and mandatory to allocate resources to mobile marketing on social media.
In this article, we will offer 6 different suggestions that will help you discover mobile applications to increase brand awareness, create a presence on mobile and reach new customers.
1. Rearrange Your Facebook Activity for Mobile Users
Global analyzes also show that Facebook is the most used mobile application after Google Maps.
But the Facebook mobile app is still a difficult platform for advertisers and marketers to leverage. Ads used on desktop versions must be reliable in order to be used on the mobile interface and noticed by users . Moreover, the new Story Bump algorithm reduces organic access rates on Facebook pages, making this situation even more difficult.
Despite everything, Facebook Mobile is not a nut that cannot be cracked. You can use the following methods to become one of the prominent brands in the application and reach the user:
– Create interesting page content. With Story Bump, Facebook started to pay more attention to content. Positive feedback (likes, comments and shares) not only affects the visibility of posts, but also can change the chronological order. For this, the page content must be of high quality and on topics that will attract the attention of users.
– Call to action. Ask questions and tell your users what they need to do right now to increase the amount of feedback you receive. For this, if necessary, increase your organic reach with paid publication options (sponsored stories) and deliver your posts to more users.Post at the right times of the day. Find out when your followers are active and show up at the right times. So mobile users will see and click on your posts. For this, you can benefit from the statistics that indicate when followers are active on Facebook and the features of adjusting the timing of posts.
– Use local ads. You may be carrying out the marketing activities of a global brand. However, foreign elements in your ads will make it difficult for users to trust you. You will notice that advertisements prepared by taking into account current issues and local trends attract more attention.
Being active on Facebook is now a must for brands. However, with the increasing use of mobile devices, it becomes necessary to plan for Facebook Mobile. You should not ignore this situation when creating your marketing strategies.
2. Think Outside the Box to Get Attention on Twitter
Around 360 million tweets are sent on Twitter every month. Approximately 60 million of these are via mobile applications and this number is increasing day by day. 60% of Twitter users use smartphones, and these users are more active on the platform than desktop users.
When we look at all these statistics, Twitter is the second biggest channel where marketers can optimize their campaigns for mobile marketing on social media . We have three suggestions for this:
– Leave room for retweets. When users want to retweet your post, they may want to add their own thoughts to the tweet. Although this type of retweets are difficult to use on a desktop, they are very practical on a mobile phone. Therefore, leave enough space in your tweets for your followers to fit at least their own username. If you are sharing links, you can reduce your tweet to appropriate sizes by using link shortening tools such as bit.ly or google.
– Use appropriate labels. Using more than one hashtag in a tweet or using a hashtag in every tweet can make you look like an ordinary Twitter user and you may lose your followers. Therefore, use hashtags that are related to the topic you share or that you have determined within the scope of your marketing campaign. By doing a little research, you can identify 2-3 hashtags related to your brand, campaign or the message you want to give and use these hashtags at regular intervals. Using hashtags in social media campaigns has now become a standard, and you should definitely take advantage of this.
Follow the Twitter agenda. People now engage with Twitter while watching television, watching movies or working. In short, although Twitter is not the number one social network, it is a second screen in the lives of users. It is also an important tool for fast communication.
When there is an event related to your company or campaign in the world or on television, you need to show yourself on Twitter. It will not go unnoticed by the users if you participate in the topic on the social network with a predetermined hashtag or a hashtag you create at that moment.
Twitter remains a common mobile application for smartphone users. Therefore, brands have to exist on Twitter Mobile. Therefore, you can reach your target audience by including Twitter in your campaigns with the marketing strategies you develop.
3. Take your place on Instagram.
Photo filtering and sharing application Instagram; It is widely used because it completes the shortcomings of giant social networks Facebook and Twitter in integrating photos. In order to effectively use this platform, which cannot be ignored in mobile marketing, you should pay attention to the following:
– Share interesting and creative photos. High quality images are essential for success on Instagram. Especially photos that represent a brand should be used in the highest quality possible. You can gain the appreciation of your followers by sharing tasteful, aesthetic and creative photos.
– Use hashtags. Instagram hashtags are not the same as those on Twitter. It is acceptable to use multiple hashtags on Instagram. You can specify what the photo is about, what it contains or the message you want to give with hashtags. Use the most searched and popular hashtags frequently. But make sure that the hashtags you use for this are not too irrelevant.
– If you are going to share videos, be professional. Videos on smartphones are not yet optimized and therefore it is better to be careful. Therefore, if you want to share videos on Instagram, work with a professional team that is an expert on the subject.
– Integrate Instagram with your other platforms. Posting photos on Instagram also allows sharing on platforms such as Facebook and Twitter. You can position your Instagram account by taking advantage of these platforms. At this stage, determine which channel your content is suitable for and share accordingly.
Instagram forms an important part of communication on mobile networks. Using Instagram for marketing purposes requires extra attention, but when used correctly, it offers many potential customers for your company.
4. Get your brand discovered with Foursquare.
Give users the opportunity to inform you about their whereabouts by taking part in Foursquare, another application that can only be used on mobile devices. You can use these tips to determine the right method for your brand:
– Make sure people can check in to your venue . If your brand has a store or physical location that is frequently visited by customers, capture the attention of those who visit it. For example , you can remind them to check in by hanging Foursquare check-in signs in a few visible spots .
– Follow the comments about you . Many companies create check-in points, but few keep track of comments. Knowing what your customers are talking about you and being aware of their suggestions can contribute to your business development as well as your marketing activities. You can also communicate with your customers by thanking them for positive comments. Answering negative questions with the same professionalism will give people who control your brand the impression that you are interested in your customers' problems.
As the use of Foursquare increases day by day, the platform also began to develop. Applying these few simple rules will benefit your brand in order to exist in the constantly renewed and developed application.
Summary
The widespread use of mobile has led to a significant increase in the number of mobile applications. We are faced with hundreds of mobile applications, new ones being added every day. The first step that brands should take in terms of marketing on social media is to position themselves in these most used social applications and create two-way communication opportunities with new customers.
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