What is the essential element of any promotional campaign? You want more people to be aware of your product or service, buy it, and recomme...
What is the essential element of any promotional campaign? You want more people to be aware of your product or service, buy it, and recommend it to their friends and social media followers. One way or another, you aim to attract more attention with promotional activities. If you can manage to attract viral attention to a particular piece of content, you immediately increase awareness.
Many marketers dream of their content going viral on social networks. Viral content refers to content that is quickly and widely distributed from one web user to another. In other words, viral content is content that is intended to be shared on social networks and spread like a virus.
So how exactly is viral content created? What makes content viral? This is a tough question but when you look around there are some people who manage to produce viral content every time. What is their secret? Do they know something you don't?
To a large extent, the quality of your work determines how much your content gets shared. To create a viral impact, you must carefully direct your content strategy and execute it with attention to detail. Here are 7 tips to help you create viral content:
1. Focus on Detailed Content
Online marketing guides often repeat the same thing: Your target audience's attention span isn't that good. In fact, according to research published by Times Magazine , people's attention span is even shorter than goldfish in the digital world!
Unfortunately, content creators often misunderstand the recommendations. It's not really about creating short content, but about creating readable and interesting content. A study on ProBlogger also proves that longer posts perform better than regular-sized posts.
So why does the general audience prefer longer messages? To put it simply, longer messages offer more value to people's time. They provide more information they can digest at one time. Rather than searching for several articles that cover different aspects of the topic, people want one piece that meets their needs.
For detailed content to go viral, it needs to be perfectly formatted. It is important that the sentences and paragraphs are still short and focus only on the topic.
2. Use Great Images
When you create content with the desire to go viral, you need this content to look good when shared. Your content has to look good on Instagram, Facebook, Pinterest, Twitter and all other platforms.
BuzzSumo conducted a study of over a million articles with the intention of learning how images affect the popularity of written content and discovered that using an image after every 75-100 words doubles the number of shares. This doesn't mean you should overwhelm your article with image after image. It just means you need to separate the content with images. This way you improve your readers' scanning ability. Of course, images, screenshots or graphics must be relevant to the topic.
3. Make Sharers Look Smart
People often share content because they want to appear smart in the eyes of others. So why not let them?
You can make your content smarter by using facts and statistics. You can also do this by addressing risky topics that people avoid talking about. Using humor and sarcasm is also a good way to create smart content, but you have to do it really well.
4. Be a Good Storyteller
Storytelling isn't always the greatest idea, but when it fits well, it works wonders.
For example, if you have a website that tells people how to do DIY projects, you can share real user stories. You can interview some of your users to show how a particular project has improved their lifestyle.
If you can create newsworthy or emotionally moving stories about your brand , feel free to embed them into your content marketing campaign. Stories appeal to people's emotions, so it's no wonder why they get so many shares.
5. Be Positive
Believe it or not, positivity always wins the battle when it comes to viral content. Positive content is more viral than negative content. Whatever your topic is, you must find a positive angle to it. Even if you write about destructive things, you must turn it into a campaign that moves people to positive action.
6. Make Content Helpful
You create content because you want to promote your brand, but why would anyone want to read and share that content? What will be the reasons? You have to give them a very good reason, and this should be clear from the title of the content. Maybe they will learn something new, maybe they will be inspired to make a change in their lives, maybe they will find the product they have been looking for for a long time.
Key Point 7: Measurement
You think you created the best content, but it didn't go viral. From where? Or one of your posts went viral. But why is this?
You need to measure the results of your posts. This way, you understand what works and what doesn't. Specifically, you should track the number of social shares, leads generated, and total number of visitors on that page.
You can never be 100 percent sure that a particular piece of content will go viral. However, you increase your chances if you deliver exactly what your audience needs.
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