Use Stylish Visuals to Increase Audience Engagement It usually only takes a few seconds for someone to make a decision about your page or po...
Use Stylish Visuals to Increase Audience Engagement
It usually only takes a few seconds for someone to make a decision about your page or post.
First impression is what matters.
In addition to choosing a color palette and font combination that best conveys your message (close to 70% of your site's approval rating depends on your color scheme), it's also crucial to break up text-heavy content with images, infographics, and videos.
On Facebook, twice as many people share posts that contain at least one image as compared to posts that contain no images.
When it comes to promoting content on social media channels, posts with thumbnails work much better than text-only posts. On Facebook, articles with preview images have three times more shares and likes than those without.
Produce Well-Researched Long-Form Content
Contrary to popular belief in a fast-paced digital age, longer content actually gets more shares than shorter pieces. According to research, pieces of 3,000 to 10,000 words are shared the most, while content shorter than 1,000 words is shared the least.
Awaken Aroused Emotions
In a world full of negativity, content that elicits positive emotions like laughter and fun is far more popular than content that evokes sadness.
So, the key here is to surprise your readers and provide the unexpected. People actively seek out content that promises a reaction because we know that when we react, others are likely to react, too, which increases the likelihood that your content will be shared.
The internet is full of pointless cat videos that go viral because people feel something when they watch them – just an opportunity to laugh. Nowadays, we're seeing more videos of influencers talking about their struggles, life lessons, and daily life.
Know Your Target Audience Well
Along with typical demographic and geographic information, learn: What makes them tick? What makes them laugh? Where do they hang out? What makes them angry? Who do they want to be like?
Whether it's a fascinating in-depth feature, a funny short piece, a practical blog post or a fun quiz, there are many options to choose from depending on your reader/audience.
Successful content depends entirely on your audience and how they respond to it.
It's impossible to build an audience without building your brand and knowing what kind of follower you want to attract. Determine what niche or area of expertise you want to be in, such as industry expert, social media expert, or brand influencer. Eventually, you will understand what content you need to create to have successful posts in your niche.
Get Influencers to Promote Your Content
Another way to quickly increase your engagement is to have prominent people on social media share or retweet your content. Involve them in creating your content by asking for a quote to use in your article or linking to a link related to the topic you're interested in.
Create Content That Establishes Sharers' Identities and Makes them Look Good
A study conducted by the New York Times revealed the many reasons and motivations behind why people share certain content. They discovered that users overshare content that builds their online persona and makes them look good in front of their peers.
For example, many people tend to share content that makes them seem smart, knowledgeable, thought-provoking, altruistic, original, cool, or creative.
Some others have shared uplifting content with similar intentions, to brighten someone else's day, help others with practical advice, or stay connected with close friends, family, and people with similar interests.
Develop a Relationship of Trust with the Reader or Viewer
One of the easiest ways to build trust with the reader/viewer is to add a short bio and a picture of yourself in your footer.
Users want to connect with people they “know, like and trust.” Also, an easy way to make readers/viewers trust your content is to interview experts on the topic you're interested in.
Enlighten the Reader/Audience with Unique Research Results
It's important to publish exclusive content, such as survey results and articles based on original data, to increase your visibility and secure backlinks from authoritative sites.
Best of all, like the previous suggestions, this one doesn't require resources or expertise beyond your reach.
It's fun to interact with and share interactive content like quizzes and surveys. People often engage with this type of content either to test their own knowledge or to see how others think.
Come up with a Catchy Title and Tell a Compelling Story
One of the most important elements of your content is the headline: it can make or break a story. So, to keep your readers following you from start to finish, come up with a title that will both spark curiosity and persuade readers to keep reading.
When it comes to grabbing attention in the first place, the most important element is the headline because it's usually the first thing people will see. Therefore, you need to write eye-catching headlines that encourage viewers to read or watch your content.
- Use numbers in your headlines to get more clicks.
- Ask a question your target audience can relate to.
- Keep it short.
- Use catchy phrases.
- Use your targeted keyword.
For example, tell people how many tips they'll get or use a statistic in your headline. For example, consider headlines that say, “This video will make you cry/laugh/have the faith to succeed.”
Use the Most Appropriate Channels
Now it's time to determine which channels are best for communicating with your audience and going viral.
The most important thing is to find the audience platforms most used by those you want to influence. All content should be easily accessible on all internet-enabled platforms, but especially if you are going to prioritize any platform, make sure it has a mobile app.
Don't Think About Going Viral
Another important point when planning viral content is to definitely not focus only on it. As we said before, the success of this strategy also depends on the reaction of the audience and it is very important not to play all your cards in this option.
That way, you need to build your strategy with creating relevant content for your buyer persona in mind.
If you're looking for insight into what's popular in certain niches right now, you can keep up with the latest trends by exploring websites like Google Trends.
If your content goes viral, perfect! But even if that doesn't happen, you have interesting content that will impress your target audience and continue to generate traffic. Profit in your pocket!
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