With the impact of the pandemic, the distance between us and the gym is widening day by day. Startups with sports-oriented products or se...
With the impact of the pandemic, the distance between us and the gym is widening day by day. Startups with sports-oriented products or services are coming to the rescue.
For Hasan Tahsin Yılmaz, cycling has been an important part of his life since 1994... He did not stay away from this activity during the pandemic period. He traveled 4 thousand 500 kilometers in three months. He achieved this with California-based startup Zwift. Explaining that the platform creates a virtual world for cyclists and runners and turns them into online players, Yılmaz continues his words as follows:
"There is a device to which I connect my bike. It keeps the bike stationary and simulates the rotation of the rear wheel while riding on the road. It reads my data thanks to the pedals, wheels and sensors connected to my body. With the third-party software I open on the computer to which I connect this device and sensors, I can ride as if I were on the real road. And I can do this." I'm doing it on a shared visual platform with people all over the world."
Remote sports-oriented products attract attention
The requirements of modern life push people into a more sedentary lifestyle. While sitting for long periods of time and a sedentary lifestyle facilitate weight gain, they also physically harm the human body. For those who complain about not being able to spare time for sports in their busy life pace, startups that offer sports-oriented products or services to do sports at home or remotely are coming to the rescue. However, video exercises in smartphone applications enable users to stay in shape with the exercises they do at home. In this context, sports such as live yoga, pilates, fitness, meditation... stand out.
Featured technologies...
In this context, sports such as live yoga, pilates, fitness, meditation and cardio stand out. People frequently follow different live broadcasts and content on platforms such as Instagram and YouTube. The platforms provide realistic experiences in indoor workouts through design, engineering and Smart exercise devices. Smart sensors calculate the minute or number. Robotic technologies attract attention.
Competition intensified with the epidemic
Remote sports is actually not a new issue. What really intensifies the competition is the pandemic and the period after the pandemic. Therefore, due to the effect of the epidemic, people prefer to train at home instead of going to gyms. He became one of the biggest guides in these initiatives. It helps motivate and discipline people. It seems that changes in these habits will be long-term, especially as the measures taken against the pandemic continue.
What will happen in the future?
First of all, distance sports initiatives are expected to become more widespread in the next five years. Although this will not eliminate physical gyms in the first place, it will differentiate these venues. Most importantly, costs will decrease. Because, in parallel with technological developments, AR and VR will play a big role in this field. It is said that meditation and yoga will be one of the most preferred sports areas. Below
Examples from abroad
Peloton : The startup, which offers exercise bikes for movement in optional challenges, has a market value of $1.41 billion.
Mirror : Thanks to smart mirrors, it allows you to exercise at home.
FightCamp : It allows you to do kickboxing on your own at home with a smart sensor and training program.
Tonal : A multi-purpose sports equipment developed for those who aim to exercise at home... It also has a screen and guides you just like your personal trainer.
Hydrow : A fitness machine that offers an open-air experience... Instructors give the user a live rowing experience.
Local initiatives...
It operates as a social network and marketplace solution where you can create or participate in sports activities, choose the most suitable and closest activity to you on the map, filter and list according to your favorite sport, and make your payments quickly and safely with the integrated payment system. Let us also remind you that the platform, designed to enable individuals to achieve their exercise goals and maintain high motivation levels, has more than 500 thousand users in Turkey.
It aims to differentiate itself by offering the closest experience to a group lesson held in a studio environment. At this point, we should point out that a two-way communication is established between the course participants and the instructors. Participants can ask questions to the instructors during the lesson. Instructors can provide support by seeing the participants' deficiencies or points that need to be corrected on their screens, just as if they were teaching in a studio. You can find not only yoga but also Fitness and Meditation classes. Yogaila.com members can access many fitness classes such as HITT, Body Combat, Crossfit through the platform.
Health and fitness application that provides personal coaching support to users who want to pay attention to their health... Analyzing the daily step count, exercise routine, nutrition information and daily goals, Fitwell collects the data obtained under a unit of measurement and tells its users how well they follow their training and nutrition goals. It offers information about.
An initiative that develops training systems for athletes using robotic technology. Woxis has a team consisting of different disciplines such as design, engineering and software. Woxis, which entered the entrepreneurship ecosystem with Tübitak Bigg in 2017, aims to take its idea further with the support it receives from collaborations. Woxis actually offers the entire gym to people's service with a single piece of equipment, for people who do not prefer gyms due to problems such as personal coaching, digital training content and hygiene.
Meditopia, a meditation application that also offers Turkish content, aims to help its users discover their happiness. Based on the fact that popular applications find users in Turkey and that local content can reach larger audiences, Meditation was designed from start to finish in Turkey. The startup, which has more than 12 million users, continues to grow in new markets.
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