The concept of content production is one of the rising topics today. The main step in the success of the created content is to reach more...
The concept of content production is one of the rising topics today. The main step in the success of the created content is to reach more users. We encounter a lot of content in digital media. Among these, we can say that the effective and high-quality ones are a little more limited. Content should be considered as a whole, from texts to visuals. If you want to achieve an effective result, you must address the issue from every aspect. At this point, visuals are one of the issues that create the most important impact. While the subject remains important for all digital platforms, the subject of this article is about the importance of using quality visuals on social media.
Social media is among the indispensable parts of many users today. The fact that it has the power to create an environment that meets the demands of users of all ages is also effective on its success. We now frequently encounter the concept of digital marketing. One of the focal points of digital marketing, which is among the new and popular professions of our age, is the preferred visuals. Visuals are the first step to impress the user. They are also the most effective studies. Visual choice affects the entire content positively or negatively. It is up to us to turn this situation into an advantage. Making choices according to the requirements of the sector should be our priority. Effective results can be achieved with careful work.
So, why is the power of visuals so great on social media? How can a successful work be achieved with visuals? In our article, we will try to examine the issue within the framework of these questions.
Why is it important to use visuals on social media?
Social media content attracts attention as a whole with its selected topics, the size of the images, and the fonts of the texts. Although these details may seem unimportant to some content creators, they are not as simple as they seem. When you choose a career through digital media and enter this world, the first thing you will notice is that small details can have a huge impact. It is possible to see this clearly for both digital marketing and social media expertise. Capturing what we can call details offers us great advantages. In other words, it is possible to change the size of an image to another dimension by choosing fonts and colors. How do we do this? With what details is it possible to make it more effective than the usual visual flow? Is it necessary to conduct these studies before answering this question? Let's look for an answer to the question.
Users encounter a lot of content throughout the day. Among so much information, he will focus on the first thing that catches his attention. Creating content that will attract the user's attention in a short time is the difficult part. Here too, visuals come to the rescue. We can attract users' attention with preferred visuals, and we can do this most effectively by arousing curiosity. In addition, as a result of the research, the distraction time of the human mind is reduced to 9 seconds. In addition, its effects on visual memory are more permanent and effective than others. This means that there is an opportunity to stand out with studies on visual memory. In this sense, the importance of visuals is emphasized more in our work.
What are the Advantages of Using Visuals on Social Media?
The number of social media users is increasing day by day. Now, people of different ages and tastes, from 7 to 70, are present on social media. Even though the interests are different, the goal is the same. Regardless of whether it is for information or communication, social media continues to exist as platforms that serve many users.
We now search social media before visiting a place or eating somewhere. It is undeniable that there is a segment of people who visit social media accounts first when they encounter a new brand. Therefore, while social media is used to request even the smallest information, it is inevitable that competition will increase in this field. These areas, which brands and content producers also take into consideration, bring many advantages. What advantages can be gained with an effective visual;
- More users may be attracted.
- The prestige of the brand increases.
- By using visuals, it is possible to take the user into action.
- You can stand out in the internet environment where there is a lot of information flow. People now pay more attention to content that prioritizes visuals rather than text-heavy information.
- It can make its presence known in competition.
- It is an opportunity to take the first step to stand out from the information pollution on the internet.
- Social media is an area where profits can be made if used effectively.
- Interaction can be increased.
- With an effective working system, you can go beyond the borders and have the opportunity to reach users from different areas and regions.
What is the Effect of Visuals on Users?
The primary reason for creating content is to attract the attention of the target audience. Meanwhile, it is important to present the information the user wants in the content. No matter how effective and sufficient content you produce, this content will not mean much if it does not reach the user. Therefore, as we mentioned before, the contents should be considered as a whole with all their details. Unlike traditional marketing strategies, the requirements of the digital environment differ. Conducting studies on consumer behavior is a little more detailed than the physical environment, but has longer-term effects. What do we mean; All arrangements made by analyzing the behavior of the audience to be addressed will be effective in the long term.
If we talk about the effect of visuals on the user; Visuals are one of the primary pillars of the work that affects the success of a content. The main topics that you can make an impact on internet users with images can be listed as follows;
- Can increase memorability
- May cause targeted effects
- It can increase user loyalty to the brand.
What should a quality image be like?
We talked about the effects of a quality image for the company and the user. Now let's see what kind of visual we can achieve these results with.
Images should attract the attention of the user
It can be seen that with every update on social media, more emphasis is placed on visual sharing. This reveals that quality will come to the fore.
It should be of a quality that will lead to increased retention in mind.
The golden key to visuals is to design them to be memorable. Choosing a random image will not give the expected effect. Therefore, our priority in this step is to work in harmony with an accurate user behavior analysis. As a result, it is possible to turn into a memorable brand.
There Must Be a Message You Want to Give
It is important to convey the message of the visual and the meanings of the content you will direct. In this way, the purpose of the study can be understood correctly. And the brand or content producer gets the opportunity to achieve their goal.
Fonts and Sizes Should Be Careful
The font and size of the text to be included in the images are important. It should neither be so large and dense that it covers the image, nor so small that it gets lost in the image. It is more effective to get this ratio right and choose the writing style from options that are not difficult to read. Otherwise, the result we will encounter will be full of confusion and incompatibilities.
Attention should be paid to the image size requirements
Each social media has a visual dimensioning specific to its infrastructure. In fact, there may be different sizing requirements even depending on the shares within themselves. For example, the dimensions set for post sharing on Instagram differ from the dimensions set for story sharing. If this is not taken into consideration, no effective results will emerge. No matter how impressive the colors or texts of the image, incorrect results may be obtained in resizing.
To sum up, it is possible to carry out an effective study with a small-scale analysis research. People interested in digital marketing and social media expertise, which are among the professions of our age and the future, are increasing. As in every sector, differences in these areas stand out in the competition. This is more possible by seeing the contents as a whole and carrying out a harmonious work.
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