Contents; What is Social Listening? What is Social Monitoring? How to Do Social Listening? Why is Social Listening Important for Brands? W...
Contents;
- What is Social Listening?
- What is Social Monitoring?
- How to Do Social Listening?
- Why is Social Listening Important for Brands?
- What is the Difference Between Social Monitoring and Social Listening?
- What are the Advantages of Social Listening?
Social listening , in its English sense, can be expressed as all that is said about the brand or product that we encounter with the increase in digitalization. What is said and written about your brand shows how much your brand is talked about and attracted. We explained it in detail in our article.
What is Social Listening?
Social listening is the process of understanding and measuring online conversations about a company or brand and its products and services. Social listening tools help companies collect and analyze customer data from various social media and online review platforms to use the data to improve marketing, operational and business metrics.
When we say what social listening is, it allows you to understand what your customers are talking about, what they think, how they feel and what they need from your business. Social listening dynamics; It consists of making sense of what your followers say about you, listening to what is said about your brand, and combining customer data.
What is Social Monitoring?
Social monitoring , also known as social media measurement or social listening, is the process of monitoring content on social media sites, blogs, news sites, forums, message boards, and other websites as a way to learn. It includes what people are saying about your brand, your competitors, your industry, your products or services, and anything else you want to know. With social monitoring, you can monitor people's conversations about you and the topics you care about without having to physically check every message, every post, and every reply on every social network.
How to Do Social Listening?
When we talk about how to do social listening, it is important for brands to first determine the area they want to measure, choose keywords and topics, and improve customer feedback. Social listening done with the right tools is a success and allows you to track conversations about your business and identify how people are talking about your brand on social media. Done right, it empowers you to make strategic decisions that will best benefit your company
Things to consider when doing social listening are as follows:
- Define personas and choose the audience you want to listen to. Analyze which social media platform this audience uses. Decide whether you will target an existing customer or a new target audience.
- Determine the purpose of listening. For example, you may want to do social listening for a product or an innovation.
- Identify your competitors. Find out who you're competing with.
- Learn feedback from customers.
- Make a list of keywords you use specifically for your brand.
- Analyze comments/engagements.
- Decide how you will respond to bad comments/reviews.
Why is Social Listening Important for Brands?
Social listening has a great impact on obtaining concrete insights in digitalization. Below, we talked about the importance of using social listening tools for brands.
- Social listening tools help you make comparisons, understand the industry, get to know your competitors, measure expectations and improve customer experience.
- Social listening allows your team to understand how you compare against your direct and indirect competitors.
- Your team provides tips to identify competitors and outperform the market in areas such as customer service, retention, reputation and other factors.
- Social listening will help you identify influencers in your industry and your target audience.
- By learning who your real influencers are, you have the opportunity to learn how they talk about your brand or what they say about other brands similar to yours.
- You can increase customer experience. You can use data to drive strategic business changes.
- This can include messaging, product descriptions, product pricing, improvements to services, and overall making it easier for people to do business with you.
What is the Difference Between Social Monitoring and Social Listening?
There is no sharp difference between social listening and social monitoring. Social listening, which means social listening, includes hearing, interpretation and understanding. While monitoring involves monitoring, observing and tracking progress over time, listening refers to applying these definitions in the context of social media.
Social monitoring is the process of tracking and observing social media conversations to track a company, brand, or campaign over time. Metrics such as consumer sentiment and conversation volume are commonly used in social monitoring. Depending on the specific use case, it may also be important to track things like conversation volume and potential number of impressions.
Social listening is the process of hearing and interpreting social media conversations to understand consumers. Social listening is good at uncovering metrics that can drive change in your company. Social listening includes broader social conversations. Listening is ideal for looking ahead and identifying future competitive clusters. Social listening is organic. It is based on conversation, listening, and human relations. It delivers organic results, making it a powerful tool for brands.
What are the Advantages of Social Listening?
Social listening has many advantages for brands. Customers want to feel heard on social media. For this reason, it is effective in creating the emotional bond between the brand and the customer. We've highlighted a few benefits of social listening below.
You can increase customer acquisition: Social media has many opportunities to expand your reach to potential customers. After all, your followers are not just your loyal customers; They are also people who enjoy your content or follow your social media. It is ideal for converting your content viewers and followers into leads and ultimately customers. Using social listening, you can discover the types of content your followers and mentions like by viewing their posts, shares, hashtags, and photos.
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